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Introduction to Best bets
Best bets are custom hits that you can create and display above the organic results list. They are perfect for giving users quick answers to common questions, as well as for messages targeted for specific search terms – your own sponsored links.
Knowledge base / FAQ / Introduktion • Updated: 23 August 2012
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Using synonyms to improve search results
By using synonyms, you can help users find what they are searching for without having to change the terminology in the existing information.
Knowledge base / FAQ / Introduktion • Updated: 24 August 2012